wc mercantile

WHEATLAND COUNTY, AB (February 8, 2021) – Wheatland County’s Community and Development Services department launches WC Mercantile under its WC tactical branding. WC Mercantile is the first of the WC’s sector-focused initiatives to improve marketing and attract investments within Wheatland County’s agriculture value-chain.

The WC Mercantile initiative will build a network of producers, processors, manufacturers, distributors, and connect them to the retail and restaurant markets, and beyond into export development. The initiative will build communication and collaboration, and market out those efforts to further expand the value-chain network. Buyers will be connected to what is being produced and processed in Wheatland County.

“With Council and Administration strategically focused on investment attraction in Wheatland County, WC Mercantile will support and develop out our largest economic sector,” stated Reeve Amber Link. “I’m excited to see the rollout of the WC Mercantile and how this model could potentially be used in other existing or emerging sectors.”

Through all the WC marketing efforts, the WC Mercantile will leverage the existing WC brand and tell its own story by highlighting the agricultural activity happening within Wheatland County. “The WC has been a tremendous start for economic development and investment attraction efforts by the department in the last year,” states General Manager of Community and Development Services Matthew Boscariol. “The WC Mercantile puts the WC brand to work within the department’s implementation plan within the Economic Development division.”

The WC Mercantile initiative will officially launch Friday, February 12, at 9 a.m., with a pandemic-born event, the “WC Conversation.” The ongoing social media efforts focused towards connecting businesses and business support groups of the WC, provide the opportunity to begin the development of this value-chain network. Farms and businesses involved in the agriculture sector are welcome to attend this WC Conversation and become a part of the network.

More information about the WC Mercantile is available at infinitewc.ca/wc-mercantile/