Tourism Red Deer is a destination organization for the Red Deer region, that includes the City of Red Deer, Red Deer County and tourism operations in central Alberta.  Tourism Red Deer not only promotes and markets the region’s tourism sector, but it also looks to improve it by working on the development side of the industry in central Alberta.

Tourism Red Deer operates thanks to the Joint Venture with the City of Red Deer, a fee for service agreement with Red Deer County and has a membership-based operation where operators pay annual fees, this allows TRD to help with marketing, networking opportunities, offer workshops and assistance in connecting to available grant and financial aid opportunities. We focus on three key pillars that include Food Tourism, Outdoor Recreation, and Arts, Culture, and Heritage.

Tourism Red Deer (Circa 2004 – Red Deer Visitor and Convention Bureau) is a membership organization and operates under a fee-for-service agreement with The City of Red Deer and Red Deer County. The organization was established in 1987 resulting from a cooperative effort of The City’s Economic Development department, City Council and the tourism industry.

Region: City of Red Deer, Red Deer County as well as our Membership base, which includes the greater central Alberta region along the East/West Highway 11 corridor and North/South Highway 2 corridor.

Population: 300,000+

Size: 41,000+ square kilometres

  • Our offices use to be run out of the Heritage Ranch building from 1992-1999, since then we share a building with the Alberta Sports Hall of Fame.
  • Tourism Red Deer has an (unofficial) mascot “Red” the Deer
  • Red Deer is home to the WHL team the Red Deer Rebels
  • The Puffed Wheat Square is believed to have originated in Red Deer, by candy maker Alfred James Russell in 1913
  • The official name of the Green Onion/water tower is the Horton Water Spheroid. When it was built it was the tallest water tower in North America.
  • Official Flower – The Crimson Star Columbine represents the beauty, colour, environmental character and heritage of Red Deer.
  • Westerner Days Fair & Exposition (July)
  • CentreFest Street Performer Festival (July)
  • Canadian Finals Rodeo (November)
  • Agri-Trade Equipment Expo (November)